An in-store "Retail Demo Video" done for Amazon Fire TV launch. The video were to showcase the content rich features, and functionality. The video was particularly difficult to produce when the product hardware, product spec, and user interface were still developing with constant changes.
Responsibility: Project lead, Concepting, art direction, 3D animation, UI/UX animation, texturing, lighting, production, post production.
** This is a cut down version for the 2015 refresh. Fire Stick sequence was added.
